Your Merch. Your Rights. Our Support.
India’s first artist-friendly merch platform Built to help musicians, producers, and creatives turn their audience into a movement.
No upfront costs. No giving up control. Just music-inspired clothing, done right.
People we’ve reached through fandom
Units sold across India
Paid out in royalties
Community of music lovers & collectors
Why Merch Matters
Your fans don’t just want to stream you.
They want to wear you.
With over 50,000 customers served, WearADHD has become India’s go-to destination for music-inspired streetwear. Now, we’re opening our platform to help independent artists like you launch official merch drops without the hassle.
What You Get
- Artist-first royalties
- You keep all rights to your name, likeness, and music
- Full design + production support
- Webstore, logistics, shipping. All done for you
- India-wide reach with global capability
From Idea to Drop
How We Work
Concept & Creative Direction
Every drop starts with a story. We work closely with the artist or their team to shape the narrative, whether it's an album, lyric, visual theme, or tour concept.
- Moodboard
- Artist references
- Concept sketching
Design & Mockups
Our in-house and collab designers translate the story into apparel, accessories, or collectibles. Every piece is crafted to feel like something a fan would treasure
- 2-3 product mockups
- Selection of fabrics and print techniques
- Feedback rounds built in
Final Approvals
We share the finalized designs with the artist, manager, or label for approvals before anything moves forward. No surprises, just alignment
- Design PDF or link preview
- Tweaks if needed
- Sign-off to proceed
Production & Logistics
Once approved, we handle everything from sourcing blanks to quality checks, packaging, and warehousing.
- Production lead time: 2-4 weeks
- Batch or on-demand options
- Warehousing and inventory management
Drop Launch & Marketing
We create the story around the drop with visuals, content, and fan-first rollouts. From Reels to emailers, we handle full-funnel marketing.
Orders, Fulfillment & Royalties
We ship across India, handle customer service, and share royalties monthly with the artist or label.
- Order tracking and customer support
- Royalties paid monthly (real-time tracking through a dashboard)
- Performance reports
FAQs
Who owns the designs and IP?
You do. All rights to your name, image, logo, and any artwork you provide stay with you. We’re just here to help bring it to life.
All arrangements include design pre-approval, retail-ready production, marketing support, and royalty reporting. Let’s tailor the model to fit your IP and goals.
Who handles production and fulfillment?
We operate as a full-stack, D2C merch partner. This removes the hassle from you while we deliver ready-to-ship products to fans.
What are the financial and royalty terms?
Our typical partnership includes:
- Royalties — 10–15% of net sale price, settled monthly
- Transparency — detailed sales and royalty reporting in every cycle
We’re open to structuring flexible models to suit your team’s needs.
What does a project timeline look like?
We usually work at ~8-week project cadence.
We’ll share a timeline tailored to your drop’s scale and specs.
What’s our reach and scale in India?
We’ve built a dedicated musicwear audience:
- Over 50,000 customers across 220+ cities in India
- 22K+ Instagram followers and growing
- 75K+ email subscribers
- More than 10 million fan impressions across ads and campaigns
This gives your licensed products immediate visibility among engaged Indies and Gen Z fans.
I’m an indie artist/label. Do you work with DIY brands?
Yes! While we’re pursuing official licensing with major labels, we also partner with independent artists and boutique labels.
Whether you’re self-releasing or on an indie label, we’re interested in creative merch drops that connect with passionate fans.
How do I get started?
Simple. Submit the form below or email us directly at partner@wearadhd.com
Why partner with WearADHD instead of a global merch platform?
- We have deep local knowledge of the Indian market
- We move fast with youth-oriented design & marketing
- We provide full integration. From licensing to fulfillment.
- We're building the first officially licensed music merch brand in India, not just re-selling global stock.
Whether you’re a label, artist, manager, or rights holder. We’d love to explore a licensed drop with you.
Let's talk
Our platform is a great way to reach fans where they enjoy their favorite artists. Please complete the form to get things started.