Not Just Merch. Musicwear.
WearADHD is a design-first label built for people who live in their playlists.
We’ve created 400+ products inspired by the artists, albums, and eras that shaped our generation.
With over 50,000 customers and a 20K+ strong community, we’re turning music into culture
People we’ve reached through fandom
Units sold across India
In royalty paid to collab artists
Community of music lovers & collectors
From Idea to Drop
How We Work
Concept & Creative Direction
Every drop starts with a story. We work closely with the artist or their team to shape the narrative, whether it's an album, lyric, visual theme, or tour concept.
- Moodboard
- Artist references
- Concept sketching
Design & Mockups
Our in-house and collab designers translate the story into apparel, accessories, or collectibles. Every piece is crafted to feel like something a fan would treasure
- 2-3 product mockups
- Selection of fabrics and print techniques
- Feedback rounds built in
Final Approvals
We share the finalized designs with the artist, manager, or label for approvals before anything moves forward. No surprises, just alignment
- Design PDF or link preview
- Tweaks if needed
- Sign-off to proceed
Production & Logistics
Once approved, we handle everything from sourcing blanks to quality checks, packaging, and warehousing.
- Production lead time: 2-4 weeks
- Batch or on-demand options
- Warehousing and inventory management
Drop Launch & Marketing
We create the story around the drop with visuals, content, and fan-first rollouts. From Reels to emailers, we handle full-funnel marketing.
Orders, Fulfillment & Royalties
We ship across India, handle customer service, and share royalties monthly with the artist or label.
- Order tracking and customer support
- Royalties paid monthly (real-time tracking through a dashboard)
- Performance reports
FAQs
What types of licensing deals does WearADHD offer?
We specialize in flexible partnership structures, including:
- Limited-run artist or album capsule collections
- Tour-exclusive drops
- Lyric/text licensing
- Full-range brand collaborations
All arrangements include design pre-approval, retail-ready production, marketing support, and royalty reporting. Let’s tailor the model to fit your IP and goals.
Who handles production and fulfillment?
We operate as a full-stack, D2C merch partner. This removes the hassle from you while we deliver ready-to-ship products to fans.
What are the financial and royalty terms?
Our typical partnership includes:
- Advance (optional) — upfront to secure the license
- Royalties — 10–15% of net sale price, settled monthly
- Transparency — detailed sales and royalty reporting in every cycle
We’re open to structuring flexible models to suit your team’s needs.
What does a project timeline look like?
We usually work at ~8-week project cadence.
We’ll share a timeline tailored to your drop’s scale and specs.
What’s our reach and scale in India?
We’ve built a dedicated musicwear audience:
- Over 50,000 customers across 220+ cities in India
- 22K+ Instagram followers and growing
- 75K+ email subscribers
- More than 10 million fan impressions across ads and campaigns
This gives your licensed products immediate visibility among engaged Indies and Gen Z fans.
I’m an indie artist/label. Do you work with DIY brands?
Yes! While we’re pursuing official licensing with major labels, we also partner with independent artists and boutique labels.
Whether you’re self-releasing or on an indie label, we’re interested in creative merch drops that connect with passionate fans.
How do I get started?
Simple. Submit the form below or email us directly at partner@wearadhd.com
Why partner with WearADHD instead of a global merch platform?
- We have deep local knowledge of the Indian market
- We move fast with youth-oriented design & marketing
- We provide full integration. From licensing to fulfillment.
- We're building the first officially licensed music merch brand in India, not just re-selling global stock.
Whether you’re a label, artist, manager, or rights holder. We’d love to explore a licensed drop with you.
Let's talk
Our platform is a great way to reach fans where they enjoy their favorite artists. Please complete the form to get things started.